POLICY ON COOKIES
Date of most recent update: 17/07/2018
WHAT ARE COOKIES?
Cookies are small files that are installed on the hard drive or the browser of the computer, tablet, smartphone or equivalent device used for navigating the Internet and they help, among other things: to customise the services of the website owner, to facilitate navigation and usability through it, to obtain aggregate information from visitors to the website, to make reproduction and visualisation of the multimedia content of the website possible, to allow interacting elements between the user and the website, to activate security tools, etc.
DEFINITIONS USED IN THIS POLICY ON COOKIES
- Website usability: can be defined as the user experience when they navigate, use or interact with a webpage
- Aggregate information: non-nominal information, typically numerical information for the purpose of providing statistical information
- Terminal equipment: equipment (computer, smartphone, tablet, etc.) of the user who is navigating the Internet
- Publisher: person responsible for or owner of the webpage
- Third party: external entity, a collaborator, service provider or related to the publisher, intervening in the management of some cookies
- Person responsible for the cookie: the publisher, person responsible, webpage owner or, even, in some cases, the third party
- Navigation habits: tendencies the user shows when they navigate through a webpage such as, for example, time spent on the page, parts visited, most frequently used sections, source of the visit, destination of the visit, among others.
WHAT TYPES OF COOKIES EXIST?
According to the body managing them:
Own cookies: these are the ones sent to the user’s terminal equipment from equipment or a domain managed by the publisher itself and from which the service requested by the user is offered.
Third-party cookies: these are the ones sent to the user’s terminal from equipment or a domain that is not managed by the publisher, but rather by another body, which processes the information obtained through the cookies.
According to the period of time they remain active on the terminal equipment:
Session cookies: these are a type of cookies designed to collect and store information while the user is accessing the webpage.
Persistent cookies: these are a type of cookies in which the information remains stored in the terminal and can be accessed and processed during a defined period by the person responsible for the cookie and that time period can go from a few minutes to various years.
According to the purposes for which the information obtained through the cookies is processed:
Technical cookies: those that allow the user to navigate through a webpage, platform or application and the use of different options or services that exist in it, such as, for example, to control traffic and data communication, to identify the session, to access restricted access areas, to remember the elements that make up an order, to carry out the purchasing process in an order, to carry out the registration or participation in an event, to use the security elements during navigation, to store contents for broadcasting videos or sounds and sharing content through social networks.
Customisation cookies: those that allow to user to access service with some general pre-defined characteristics on the basis of a series of criteria in the user’s terminal such as, for example, language, type of browser through which they access the service, regional configuration from which they access the service, etc.
Analytic cookies: those that allow the person responsible for them to follow and analyse the behaviour of users on the websites to which they are linked. The information collected through this type of cookies is used in measuring the activity of the website, application or platform and for the development of navigational profiles of the users of the said sites, applications and platforms, for the purpose of introducing improvements on the basis of the analysis of the service users’ usage data.
Advertising cookies: those that allow the management, in the most effective way, of the advertising spaces which, as the case may be, the publisher may have included in the webpage, application or platform from which the requested service is provided on the basis of criteria such as the edited content or the frequency with which the advertising is shown.
Behavioural advertising cookies: those that allow the management, in the most effective way, of advertising spaces that, as the case may be, the publisher may have included in a webpage, application or platform from which the requested service is offered. These cookies store information on users’ behaviour obtained through the continuous observation of their navigation habits, which makes it possible to develop a specific profile to show advertising on the basis of the same.
HOW CAN YOU DEACTIVATE COOKIES?
Blocking or deactivating all cookies helps protect privacy, but it also limits the experience on some websites, as well as limiting features or, even not allowing correct navigation or usage of some services. If you want to know how to deactivate cookies in the most popular web browsers, access the following tutorials: